The Habit Tracker that sticks.
Stopdriftingstartfinishing.
Traction is a simple system for planning and tracking habits around your daily schedule.
Plan what matters today,
track it all in one place.
Four core screens designed to keep you moving without burning out.
How it works
Four simple steps
A few seconds each day.
Create
Break your goals down into actionable tasks and habits - assign target values, cadences and reminders.
Consultancy
Softmax Studio
We help small teams ship AI products, data platforms, and automation — fast, safely, and with clean engineering.
Our team
The people behind Softmax.
Principles
How we think about building.
Ship the smallest useful thing
Scope down ruthlessly. A working feature today beats a perfect one next quarter.
Measure what matters
Every metric should connect to a decision. If it doesn't inform action, drop it.
Design for calm
Great tools don't create anxiety. They reduce it. Every notification, every prompt — earn its place.
Secure by default
Security isn't a phase. It's baked into architecture, review, and deployment from day one.
Want help shipping?
Whether you need to build an AI product, fix a data pipeline, or ship a mobile app — we'd love to hear what you're working on.
Or email us directly: hello@softmaxco.io
We typically respond within 24 hours.